want to collaborate, or simply want
to know more about how we’re turning
meaningful moments into powerful
movements, feel free to reach out.
About Me
Hi, I’m Luke Cook, and I’ve spent the past two decades championing cultural transformation, both within organisations and on a personal level. My journey began in media, but after experiencing burnout I quickly realised my calling was much bigger than broadcasting. I became a senior leader, helping companies shape cultures that foster growth, connection, and positive change. Through every challenge, whether it was a death of a loved one, financial loss, or the need to reinvent a business overnight, I discovered the power of resilience and reinvention by taking each moment and turning it into a positive movement of change.
I’m passionate about guiding people from moments of realisation to movements of action, helping them unite around causes that transcend individual interests and create a collective impact.
My Experience in Movement Building
When COVID-19 turned the world upside down, I felt an urgent need to create a space where people could come together and find hope. I launched Cuppa.tv—a virtual sanctuary where conversations became a lifeline for many. Every day, over a cuppa, we shared stories, advice, and real talk about the issues that truly matter.
What began as a way to connect during isolation quickly grew into a community galvanised by the shared purpose of improving ourselves and the world around us. We’ve connected with over 100,000 people, interviewed 500+ experts, partnered with 250+ organisations, and created more than 50,000 minutes of meaningful content. From workplace culture to societal support, Cuppa.tv has grown into a movement, and I’m proud to say this is just the beginning.
Find out more about Cuppa.tv here: www.cuppa.tv
My Life's Purpose
At my core, my purpose is to inspire people and organisations to take action and make the world a better place. Through conversations, workshops, or movements, I aim to bring people together to create real, lasting change. I want to help shift perspectives from passive observation to meaningful action.
Why I Do What I Do
I’ve always believed that we have a responsibility to do better—for ourselves, for our families, for our world. This drive comes from deep within me. I’m not here for surface-level discussions. I want to inspire people to care deeply about the things that matter, to look beyond their immediate world and ask, “What kind of impact am I leaving behind?”
The work I do isn’t about me; it’s about all of us, together, becoming a collective force for good. I connect people, spark conversations, and help make things happen, whether through my businesses or the thought leadership I share. My purpose is to ignite action and show others that they can make a difference, no matter how small.