MEET COOKIE
My own moments
changed my direction.
I’m Luke Cook. Most people call me Cookie. I’m a speaker, host and founder of Cuppa, and the creator of Moments to Movements.

I didn’t arrive here
in a straight line.
My working life began in media and took me into senior leadership, business and building communities. Along the way came burnout, loss, change and the need to start again.
Those experiences sit behind the work I do now. I’m interested in the moments that make us stop and think, and what becomes possible when we do something with them.
Sometimes that begins on a stage. Sometimes it begins with someone feeling comfortable enough to tell their story.
THE CUPPA CHAPTER
A conversation became a community.

When COVID changed the way we could come together, I started Cuppa as a daily virtual show. A place for people to connect, share stories and have honest conversations about the things that mattered.
What grew around it mattered just as much: different perspectives, meaningful relationships and people helping each other move forward.
That’s still the thread through my work. The people we meet and the stories we share can change the way we see things, and what we choose to do next.
Explore CuppaWHY I KEEP SHOWING UP
I want people to leave
with something worth
doing something about.
It might be a different perspective. A better question. A reason to care. Or the confidence to take a first step.
MOMENTS TO MOVEMENTS™
Something matters.
Then we get it moving.
The six Ms bring a practical shape to that belief: Moment, Meaning, Manifest, Mapping, Momentum and Movement.
I bring it to employees and teams navigating personal change, leaders and executives shaping culture, and communities and causes working towards a shared goal.
Explore my speaking workWHAT I WANT TO BUILD
More movements.
More positive change.
My ambition is to build a movement engine: a business that helps bring people, ideas and partners together around changes worth making.
Cuppa’s human connection work is part of that bigger picture. The aim is to help more people take something that matters and build the participation and momentum to move it forward.
That’s the direction I’m working towards, and the belief I bring into every room.
LET’S TALK
What change do you
want to be part of?
Tell me about your people, your event and what you want to make happen.